Murrumbidgee charcoal has a decade-long maturing process. Using sustainably harvested red gum, dried by nothing but the seasons, resulting in a superior quality charcoal. Pure Red Gum charcoal made with traditional ‘earth pit’ method. Producing slow burning, even heat, long lasting.
Identity and packaging design, to bring to life the story of Murrumbidgee charcoal made from 100% Australian Redgum. Harvested from redundant stands on the flats of the Murrumbidgee River (sustainable harvesting).
Logo for Murrumbidgee charcoal lettering by Lachlan Philip.
Identity and packaging design, to bring to life the story of Murrumbidgee charcoal and also educate customers how to use the charcoal for premium cooking experience.
Packaging design required product to be clearly identified when stacked in pallets, often the case at point of sale (eg. Bunnings).
Social media content development for Murrumbidgee charcoal. A kit of parts, type styling, overlay colour blocks, image treatment, image crops and tone of voice. These can be mixed and matched inhouse to build a social media presence.
Social media content development for Murrumbidgee charcoal.